Case Study: Appointment Setting
Telemarketing Agency Logicall Results has completed a successful appointment setting campaign into the Health sector for software developers Plain Healthcare.
Plain Healthcare is a cutting edge provider of clinical decision support systems. Their software, TAS Odyssey provides clinical assessment and decision support for healthcare professionals. Their clients are predominately regional Primary Care Trusts (PCT), Health centres and clinics.
Plain approached Logicall Results in April 2007 in order to discuss an appointment setting campaign. Plain had previously utilised an in-house contact centre for outbound calling; whilst this approach had demonstrated results; these were costly, mainly due to staffing problems and technological overheads. Therefore Plain took the decision to move to an outsourced solution. Chris Coyne, Sales and Marketing Director said “The costs were higher to keep this type of marketing in house, an outbound solution was a fraction of the cost, all we did was divert operating costs from internal staffing to outsourcing”
Plain evaluated a number of different agencies before deciding to use Logicall Results. Logicall were chosen because of their experience within Plain’s target market; as Chris Coyne goes onto say ‘we did not feel that any of the other agencies we spoke to had the appropriate expertise in either the health or public sector. It is very difficult to call into this industry; people are notoriously difficult to get hold of and so in order to gain results telemarketers need to put in a lot of call-backs, probably more call-backs than in any other industry.’ He continues “The team at Logicall Results understood this and so created a project plan that took into account the special needs of the target market.“
In the 5 years since they were established Logicall have worked with a number of clients that sell into the health and public sector and so can draw upon this experience and knowledge to ensure their clients receive maximum results from their campaigns.
Industry experience was the not the only driver behind Plain’s decision to use Logicall Results; as Chris goes on to say “Another aspect of Logicalls’ approach that appealed was the high quality of the appointments they make on behalf of their clients. We needed a company that could provide quality rather quantity, we got this from Logicall Results and we achieved a cost saving!”
Due to the success of the campaign, Plain Healthcare and Logicall Results are currently planning future projects.
Outsourced Telemarketing
There is a growing trend for companies to move away from in-house telemarketing solutions and employ a specialist agency to execute their telemarketing campaigns. As with Plain Healthcare, the main drivers behind the trend are the unpredictable high costs of running an inbound solution; technology, premises, staffing and training all adding to the overheads.
Telemarketing agencies, such as Logicall Results can provide cost savings to many companies. They already have in place the hardware, manpower, and expertise, as well as the economies of scale that allow them to operate at a much lower cost than companies who set up their own in-house operations. According to the Gartner, an inside sales person costs are around 35% higher than that of an outsourced sales representative.
Other benefits of using an outsourced telemarketing agency such as Logicall Results include:
- Project management
- Advanced systems and technology
- Detailed campaign Reporting
- Professional telemarketing staff
- Qualified leads
About Logicall Results
Logicall Results is one of the UK’s leading B2B telemarketing agencies, generating qualified results on behalf of an impressive list of clients ranging from small start ups through to global PLC’s.
As a results driven Telemarketing Agency, Logicall Results works in partnership with clients ensuring they receive the maximum ROI on their telemarketing budgets.
Services include:
- Focused Telemarketing
- Lead Generation
- Appointment setting
- Account Profiling
- Channel Marketing
- Event and seminar management
- Multi-lingual campaigns
- Telephone survey
For more information visit www.logicallresults.co.uk, contact us via phone: 0118 922 4400 or email: info@logicallresults.com
For more information about Plain Healthcare and their clinical decision software services, please visit www.plain.co.uk or email sales@plain.co.uk
