Case Study: Event Drive Campaign
Berkshire Telemarketing company - Logicall Results is pleased to announce that a collaboration between themselves and Princeton Softech, the market leader in enterprise data management has culminated in some highly successful results.
Warren Daniels, UK and Nordic Marketing Manager for Princeton Softech has commended Logicall Results on the success of the campaign stating:
‘Great job. Extremely pleased with the results and the level of detail collected is very useful”
Princeton Softech engaged Logicall Results in March 2007 in order to drive registration to a key webinar they were holding, in association with Mastercard. The aim of the webinar was to educate Group IT Managers in key retail companies to the implications surrounding PCI (Payment card Industry) data security and advise as to how these could be addressed.
Princeton Softech were also keen to increase downloads of a whitepaper they had published, entitled ‘PCI Data Security Standard (PCI DSS): Addressing the Internal Threat’. Using Logicall Results’ Events Planning services they were able to achieve both of these goals in a timely and cost effective manner.
Logicall Results worked closely with Princeton Softech in order to understand the issues facing their customers. The card payment industry is soon to be standardised and all UK companies handling credit data must become compliant by the 30th June 2007 or face fines in excess of 100,000 Euros.
Well planned education and training for Logicall’s staff made certain they could make calls on behalf of Princeton Softech in a well-informed manner, ensuring a professional and knowledgeable image of the client was portrayed at all times.
One of the reasons for Logicall Result’s high campaign success rates is the strong focus made on training their staff. This means that Logicall’s telemarketers are proficient enough to engage in conversation with their contacts, rather than reverting to scripted dialogue that often yields poor results.
As Warren Daniels goes on to say:
“This is very impressive stuff! Whoever is working on this seems very thorough in their conversations and is providing great notes”
Alisha Lyndon, Managing Director of Logicall Results, comments that: “Logicall Results prides itself on the calibre of its telemarketers. Due to the high level of repeat business we receive, we are in the industry enviable position of only employing permanent staff. Such stability ensures a strong investment on training; with a focus on both client sector knowledge and advanced telemarketing skills. There is no doubt that this has huge impact on our success.
Princeton softech plan to sustain their relationship with Logicall Results going forward and have already planned a further 2 campaigns.
About Logicall Results
Logicall Results is one of the UK’s leading IT telemarketing agencies, generating qualified results on behalf of an impressive list of clients ranging from small start ups through to global PLC’s.
As a results driven Telemarketing Agency, Logicall Results works in partnership with clients ensuring they receive the maximum ROI on their telemarketing budgets.
Services include:
- Focused Telemarketing
- Lead Generation
- Account Profiling
- Channel Marketing
- Event and seminar management
- Appointment setting
- Multi-lingual campaigns
- Telephone survey
For more information visit www.logicallresults.co.uk, contact us via phone: 0118 922 4400 or email: info@logicallresults.com
For more information on Princeton Softech or PCI data compliance please visit Princeton Softech’s PCI resource centre: www.pciresource.com
