Case Study: Lead Generation

Client: A global IT corporation
Target market: Corporate and SME, Pan European

The Challenge

This global IT Company was in the process of launching a new solution and required an innovative telemarketing agency to work with them across Europe.

The Company had been working with two agencies in other areas, however this solution did not benefit from having an existing market presence and as a result establishing credibility was going to require strong telemarketing skills and commercial awareness.

The Solution

Logicall Results kicked off the campaign with its established set up process, ensuring nothing was left to chance. This process meant Logicall could hit the ground running and start generating qualified leads as quickly as the Company required them.

The Marketing Department from the Company required daily lead reporting and Management Information reports weekly. Logicall also integrated its Call Management Database with the Company’s CRM package to ensure minimal administration was required to upload leads.

All leads were verified and checked prior to being sent using Logicall Results’ digital call recording. The campaign ran very successfully, generating qualified results that in turn made it onto the forecast. As a result, the Company has decided to use Logicall further a field.

Despite the time differences, Logicall are now undertaking the telemarketing for this new solution across Australasia and Asia in addition to EMEA.

Results

In the last year the Company has secured in excess of € 2.64m through leads generated by Logicall.

Project Managers Opinion

“Logicall Results delivered the campaign well by engaging decision makers and influencers to identify business drivers, up and coming projects and current issues. Lead generation activity is most beneficial for organisations with a large or proactive sales force and thanks to the systems and processes at Logicall Results; valuable leads were managed successfully, coordinated with regional offices and followed through by the appropriate sales staff.”