Case Study: Seminar Booking

Client: A global ERP reseller
Target market: Finance, Manufacturing

The Challenge

This company required qualified contact with high-end decision-makers to promote an ERP software solution, and also the in house development and customisation. Each sale was worth excess of £0.5m depending on the amount of development work required.

The company had been generating leads via networking and industry contacts but needed more opportunities as the existing sales cycle was too protracted for the company to secure long term financial security.

The company required a burst of new business as well as the opportunity to develop existing prospects into clients.

The Solution

Logicall devised a 12-month seminar plan that resulted in 12 full seminars. This was achieved by purchasing a database of prospects, qualifying that they met client criteria, and then contacting the prospects with a series of calls. The success in converting the prospects to attendees was achieved through Logicall's continued development and execution.

Results

Each event could hold 30 attendees, with past efforts the Company managed a best of 23 attendees.

With Logicall’s input and telemarketing, last month’s event was full before the calling was even half way complete.

Project Managers Opinion

“Telemarketing with Logicall is a very prudent course of action for any client conducting or considering seminar or opt-in attendance activity. When considered as part of the overall cost of event, event generation telemarketing delivers significant ROI, helping cost justification of entire seminar programmes through increased attendance and exposure.”